The Profitjets Blog
Finance Writing for People Running the Business
Practical articles on bookkeeping, accounting, tax, payroll and financial strategy, written for founders and operators rather than for other accountants.
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What is Bookkeeping: A Step-by-Step Guide
What bookkeeping covers, how it differs from accounting, and the five-step process behind a clean set of books.
The library
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10 Best Recession-Proof Business Ideas to Start in 2026
The ideas, what resilience actually requires, and testing before you commit.
10 Common Small Business Budget Categories (And How to Track Them)
1. Payroll and Contractor Costs, 2. Rent, Office, and Utilities, and 3. Software Subscriptions.
10 Money Mistakes Self-Employed People Make (And How to Avoid Them)
1. Not Separating Personal and Business Money, 2. Not Paying Quarterly Estimated Taxes, and 3. Underestimating.
10 Steps to Build a Productive Relationship with Your Accountant
1. Provide Documents Promptly, 2. Organize Records Before Meetings, and 3. Ask Questions When You Don't Understand.
12 Questions to Ask Your Accountant When You Want to Grow Your Business
Why the Right Questions Change Everything, The 12 Questions, and How to Get the Most From Your Accountant.
5 Essential Finance Tips for Small Business Owners
Five habits, the numbers to know, and who should challenge you.
6 Best Practices to Maximize Cash Flow in Your Business
The forecast, the conversations, and the traps that look like growth.
6 Reasons Why Your Startup Should Be Incorporated In The US
The reasons, the obligations, and what founders abroad take on.
7 Benefits of Outsourcing Finance and Accounting Functions
Benefit 1: Cost Savings of 60-80%, Benefit 2: Senior Expertise at Fractional Cost, and Benefit 3: Scalability.
7 Common Accounting Mistakes Real Estate Investors Make
Mistake 1: Using the Wrong Depreciation Useful Life and Mistake 2: Misclassifying Capital Expenditures and Repairs.
7 Financial Ratios Every Small Business Owner Should Know
Seven ratios, what each measures, and how to use them monthly.
A Comprehensive Guide to Owner's Equity
The components, the calculation, and why it is not a valuation.
A Guide to Buying an Existing Business: Due Diligence, Valuation, and Financing
Why Buy an Existing Business Instead of Starting From Scratch and Step-by-Step Process to Buy a Business.
All You Need to Know About Outsourced CFO Controller Services
The combined CFO and controller model, what it covers, and who it suits.
Best Accounting Practices for Online Businesses in 2026
1. Use Cloud Accounting Software, 2. Separate Business and Personal Accounts, and 3. Track Revenue by Stream.
Best Books for CFOs: The Reading List for Finance Leaders in 2026
Financial Fluency, Operations and Systems Thinking, and Strategy and Leadership.
Best CFO Software for 2026: Top Tools for Financial Leaders
The software a finance leader actually uses, and what each layer is for.
CEO vs CFO vs COO: C-Suite Roles Explained
The three senior seats, what each owns, and how they are meant to fit together.
CEO vs CFO: Key Differences in Roles and Responsibilities
How the two top seats divide responsibility, and where they have to agree.
CFO Book Recommendations: Finance Leadership and Strategy
Strategy and Competitive Advantage, Innovation and Disruption, and Leadership and Organizational Dynamics.
CFO Consulting: Definition, Importance, and What to Expect
What CFO consulting delivers, how it differs from an ongoing CFO, and when to buy it.
CFO Services for Small Businesses: What You Get and What It Costs
What a CFO Does for a Small Business, What CFO Services Cost, and When to Hire a CFO Service.
CFO Skills and Career Path: What It Takes to Become a Financial Leader
The technical and leadership skills the role demands, and the route people take to it.
CFO vs CA: Key Differences in Roles and Responsibilities
A qualification against a job, and why the two are not the same thing.
What we write about
Eight topics we come back to
Pick a topic and the library above filters to it.
Bookkeeping
Clean books, reconciliations, chart of accounts and month-end close.
Accounting
Close process, financial statements, cash against accrual, and reporting that gets used.
Tax
Preparation, planning, entity choice, deductions, quarterly estimates and the IRS forms behind them.
CFO
Forecasting, cash flow, fundraising readiness and the executive roles founders confuse.
Payroll
Withholding, payroll taxes, W-2s and 1099s, and multi-state teams.
Metrics
The ratios and statements that tell you what is actually happening in the business.
Software
QuickBooks, Xero, NetSuite and the tools that feed them.
Business Finance
Entity formation, banking, budgeting, funding and getting the finances in order.
Would You Rather We Just Did It?
Reading about reconciliation is useful. Not having to do it is better.