The Profitjets Blog
Finance Writing for People Running the Business
Practical articles on bookkeeping, accounting, tax, payroll and financial strategy, written for founders and operators rather than for other accountants.
Start here
What is Bookkeeping: A Step-by-Step Guide
What bookkeeping covers, how it differs from accounting, and the five-step process behind a clean set of books.
The library
Browse the articles
Filter by the area you are working on.
The Role of an Outsourced Accounting Firm for Startups
Why Startups Need Different Accounting Than Established Businesses and Core Accounting Needs from Day One.
Top 10 Businesses to Start in 2026 (With Financial Reality Checks)
How to Choose: Matching Business Model to Your Situation and Quick Comparison: Which Business Is Right for You.
Top 7 Steps to Create the Perfect Business Budget
What to gather first, the steps, and where first budgets go wrong.
Top Mistakes to Avoid When Registering a Company in the USA from India
The order of the steps, and what the founder takes on personally.
Treasurer vs CFO: Key Differences in Roles and Duties
Cash and liquidity against the whole financial picture.
Trucking Accounting: Why Owner-Operators and Fleets Outsource Their Books
Why Trucking Accounting Is Its Own Specialty, IFTA: The Most Common Trucking Compliance Trap, and Revenue: Per-Mile.
Types of Business Insurance: What Coverage Does Your Business Need?
Why Business Insurance Is Not Optional, The Major Types of Business Insurance, and What Is Legally Required.
Understanding the Year-Over-Year (YoY) Growth Formula: A Comprehensive Guide
The formula, why the comparison exists, and what it cannot tell you.
VP of Finance vs CFO: Key Differences Explained
Two senior finance titles, what actually separates them, and which a business needs.
Virtual CFO Compliance Calendar: Key Dates for Finance Leaders
Why a Compliance Calendar Is a CFO's Most Important Tool, Monthly Finance Calendar, and Quarterly Compliance Calendar.
What Is Financial Forecasting? Methods, Examples and Tools
The methods, the tools, and how to review what you got wrong.
What Is a CPA? Certified Public Accountant Explained
CPA Definition, CPA Requirements: Education, and CPA Requirements: The CPA Exam.
What is Accounts Receivable Factoring? How Does It Work?
How it works, what customers see, and when it becomes a trap.
Why Do Most Startups Incorporate in Delaware?
The legal framework, investor expectations, and what it commits you to.
Why Outsource Accounting? 10 Reasons Businesses Make the Switch
The Outsourcing Decision, Reason 1: Cost Savings, and Reason 2: Access to Senior Talent.
Why Real Estate Businesses Should Outsource Their Accounting
Real Estate Accounting: More Complex Than It Looks, Reason 1: Complex Depreciation Schedules, and Reason 2: 1031.
Why Virtual CFO Services Are a Growing Trend for SMBs
The Rise of the Virtual CFO, Driver 1: Remote Work Normalization, and Driver 2: Cloud Software Enabling Remote.
What we write about
Eight topics we come back to
Pick a topic and the library above filters to it.
Bookkeeping
Clean books, reconciliations, chart of accounts and month-end close.
Accounting
Close process, financial statements, cash against accrual, and reporting that gets used.
Tax
Preparation, planning, entity choice, deductions, quarterly estimates and the IRS forms behind them.
CFO
Forecasting, cash flow, fundraising readiness and the executive roles founders confuse.
Payroll
Withholding, payroll taxes, W-2s and 1099s, and multi-state teams.
Metrics
The ratios and statements that tell you what is actually happening in the business.
Software
QuickBooks, Xero, NetSuite and the tools that feed them.
Business Finance
Entity formation, banking, budgeting, funding and getting the finances in order.
Would You Rather We Just Did It?
Reading about reconciliation is useful. Not having to do it is better.