The Profitjets Blog
Finance Writing for People Running the Business
Practical articles on bookkeeping, accounting, tax, payroll and financial strategy, written for founders and operators rather than for other accountants.
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What is Bookkeeping: A Step-by-Step Guide
What bookkeeping covers, how it differs from accounting, and the five-step process behind a clean set of books.
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Pro Forma Financial Statements: What They Are and How to Build Them
What they are, when they are used, and how to build one.
Profit Margin Calculator: How to Calculate Gross, Operating, and Net Margin
The formulas, a worked example, and pricing from a target margin.
Profit and Loss Statement Template: How to Build and Read Your P&L
P&L Structure, Sample P&L Table, and Key Ratios from the P&L.
Property Management Accounting: A Complete Guide for Property Managers
Why Property Management Accounting Is Uniquely Regulated, Trust Accounting Fundamentals, and Three-Way Reconciliation.
QBI Deduction Explained: Section 199A Qualified Business Income
What Is the QBI Deduction, Who Is Eligible, and Non-SSTB vs SSTB, The Critical Distinction.
QuickBooks Mistakes Startups Make (And How to Avoid Them)
10 QuickBooks Mistakes Startups Make and Frequently Asked Questions.
QuickBooks Online Bookkeeping Services: What to Expect
QuickBooks Online Plans, What a QBO Bookkeeper Does for You, and Benefits of Cloud-Based QBO Bookkeeping.
QuickBooks Online for Startups: Building Investor-Ready Financial Systems
Setting up the books so they survive diligence.
QuickBooks Online vs Desktop: Key Differences and Importance
What transfers, what does not, and what keeps people on desktop.
Quicken vs QuickBooks: Best Accounting Software for Your Business
One tracks a household, the other keeps a business's books.
Rate of Return (ROR): What It Is and How to Calculate It
The formula, the types, and how to compare two returns fairly.
Real Estate Accountants in the USA: What They Do and How to Find One
What Real Estate Accountants Specialize In, How to Find a Real Estate Accountant, and Frequently Asked Questions.
Real Estate Accounting Basics: What To Track?
The accounts a property business has to keep, and what belongs in each.
Real Estate Accounting Financial Reporting and How Outsourcing Can Ease Your Burden
The reports a property business produces, and how outsourcing eases the load.
Real Estate Accounting: A Complete Guide for 2026
How property books are structured, what they track, and the reports owners need.
Real Estate Bookkeeping: How to do it Right?
What a real estate business tracks, how to set it up, and when to bring in help.
Real Estate Finance Terms: 40 Terms Every Investor Should Know
Core Return and Valuation Metrics, Financing and Leverage Terms, and Cash Flow and Operating Terms.
Reasons to Improve the Invoice Approval Workflow in Accounts Payable
The signs it is failing, the limits that work, and the upstream causes.
Reliable Bookkeeping Services for Startups: What to Look For
Why Startups Need Specialized Bookkeeping, What to Look For in a Startup Bookkeeping Service, and Startup-Specific.
Restaurant Bookkeeping & Accounting: How to Do It Right?
Food cost, labour and prime cost, tracked daily rather than discovered monthly.
Revenue vs Income: Key Differences and Importance
Where each sits, and why the same word means several things.
Revenue vs Profit: The Difference and When They Matter
When each matters more, and how the two come apart.
Running an Efficient Business by Accounting on Xero
Setting the platform up so the routine work stops being work.
S-Corp vs C-Corp: Key Differences for Business Owners
Taxation, eligibility, and the rule the whole election rests on.
What we write about
Eight topics we come back to
Pick a topic and the library above filters to it.
Bookkeeping
Clean books, reconciliations, chart of accounts and month-end close.
Accounting
Close process, financial statements, cash against accrual, and reporting that gets used.
Tax
Preparation, planning, entity choice, deductions, quarterly estimates and the IRS forms behind them.
CFO
Forecasting, cash flow, fundraising readiness and the executive roles founders confuse.
Payroll
Withholding, payroll taxes, W-2s and 1099s, and multi-state teams.
Metrics
The ratios and statements that tell you what is actually happening in the business.
Software
QuickBooks, Xero, NetSuite and the tools that feed them.
Business Finance
Entity formation, banking, budgeting, funding and getting the finances in order.
Would You Rather We Just Did It?
Reading about reconciliation is useful. Not having to do it is better.