The Profitjets Blog
Finance Writing for People Running the Business
Practical articles on bookkeeping, accounting, tax, payroll and financial strategy, written for founders and operators rather than for other accountants.
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What is Bookkeeping: A Step-by-Step Guide
What bookkeeping covers, how it differs from accounting, and the five-step process behind a clean set of books.
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CFO vs CPA: Key Differences and Importance for Business
Two finance roles that get confused, what each is for, and which you need first.
CFO vs Director of Finance: Key Differences and Which You Need
The CFO Role, The Director of Finance Role, and CFO vs Director: Side-by-Side Comparison.
COO vs CEO: Key Differences in Leadership Roles
The operator and the leader, and how the two roles divide day-to-day control.
CPA vs Bookkeeper: Key Differences and Which You Need
Scope, cost, and how to use both without paying twice.
CRO vs CFO: Key Differences in Finance and Risk Roles
Revenue leadership against financial leadership, and where the two meet.
Calculating the ROI of an Outsourced Accountant
The Cost Side, The Value Side, and Worked Example: $3M Revenue Business.
California Estate Tax: Does California Have an Estate Tax in 2026?
Does California Have an Estate Tax, Federal Estate Tax Still Applies, and California High Property Values: Why.
California Payroll Taxes: SDI, SUI, ETT, and State Income Tax Withholding
Overview: California's Four Employer Payroll Tax Obligations, 1. Unemployment Insurance (UI), and 2. Employment.
California's Infamous 'Exit Tax' and Strategies to Minimise Tax Liability
What the term really means, and how residency is decided on the way out.
California's Inheritance Tax and Strategies to Manage Tax Liability
What California does not charge, and what still applies federally.
Can Bookkeeping Be Done Remotely? (Yes, Here is How It Works)
Whether remote books are as accurate as in-person ones, what the process looks like, and how to check a remote provider before hiring.
Can You Claim Tax Deductions Without Receipts? What the IRS Allows
The IRS Receipt Requirement, What the Law Actually Says, The $75 Receipt Threshold, and The Cohan Rule: Estimates in.
Cash Basis vs Accrual Accounting: Which is Right for Your Business?
The IRS requirements, the trade-offs, and how to decide which basis to report on.
Cash Flow Analysis: How to Read and Use Your Cash Flow Statement
The Three Sections of the Cash Flow Statement and Operating Activities: Indirect vs Direct Method.
Cash Flow Management: Strategies to Keep Your Business Solvent
Why Profitable Businesses Run Out of Cash, The Rolling 13-Week Cash Flow Forecast, and Cash Flow Levers.
Cash vs Accrual Accounting: Which Method Is Right for Your Business?
How the two methods differ, what each is good for, and which one you are allowed to use.
Chief Financial Officer (CFO): Duties, Roles and Responsibilities
What a CFO is responsible for, how the role has changed, and when a business needs one.
Cloud Accounting: Benefits, Best Software, and How to Switch
What Is Cloud Accounting, Key Benefits of Cloud Accounting, and Top Cloud Accounting Platforms.
Cloud Accounting: What is it, Advantages, and Software
What moves to the cloud, what it changes day to day, and which software fits.
Clover vs Square: Which POS System Is Best For You?
Hardware, fees and how the sales data reaches your books.
Common Accounting Terms Explained: A Beginner's Guide
The vocabulary an owner needs, defined in plain language rather than textbook terms.
Comptroller vs Controller: Key Differences
Two titles for a similar job, and the sector difference that separates them.
Construction Bookkeeping: Build a Solid Financial Foundation for Your Projects
A financial foundation for contractors, from job costing to cash flow.
Controller vs CFO: Which Finance Leader Does Your Business Need?
What a Controller Does, What a CFO Does, and The Correct Hire Order.
What we write about
Eight topics we come back to
Pick a topic and the library above filters to it.
Bookkeeping
Clean books, reconciliations, chart of accounts and month-end close.
Accounting
Close process, financial statements, cash against accrual, and reporting that gets used.
Tax
Preparation, planning, entity choice, deductions, quarterly estimates and the IRS forms behind them.
CFO
Forecasting, cash flow, fundraising readiness and the executive roles founders confuse.
Payroll
Withholding, payroll taxes, W-2s and 1099s, and multi-state teams.
Metrics
The ratios and statements that tell you what is actually happening in the business.
Software
QuickBooks, Xero, NetSuite and the tools that feed them.
Business Finance
Entity formation, banking, budgeting, funding and getting the finances in order.
Would You Rather We Just Did It?
Reading about reconciliation is useful. Not having to do it is better.