The Profitjets Blog
Finance Writing for People Running the Business
Practical articles on bookkeeping, accounting, tax, payroll and financial strategy, written for founders and operators rather than for other accountants.
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What is Bookkeeping: A Step-by-Step Guide
What bookkeeping covers, how it differs from accounting, and the five-step process behind a clean set of books.
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Gusto Payroll Management: The Complete Guide
How it works, how it compares, and what still needs checking.
Hiring an Employee in a New State: Tax and Compliance Checklist
Why Hiring in a New State Is More Complicated Than It Looks and Step 1: Understand What 'Nexus' Means for You.
How To Open A US Bank Account For Business in 2026
What you need, why applications fail, and how to set it up.
How To Record Daily Sales and Expenses Made For Your Business?
A daily routine for recording what came in and what went out, without it taking over.
How to Calculate SAM (Serviceable Addressable Market) for Investors
The TAM / SAM / SOM Framework, Two Methods to Calculate SAM, and Why Investors Care About SAM, Not Just TAM.
How to Calculate SOM (Serviceable Obtainable Market): A Founder's Guide
SOM Definition, How to Calculate SOM: Two Approaches, and Triangulation: Use Both Approaches.
How to Form a Delaware Company from India: LLC or C-Corp
Two Paths: LLC or C-Corp, Option A: Delaware C-Corporation for Indian Founders, and Option B: Delaware LLC for Indian.
How to Form a Delaware LLC from India: Complete Guide
Can an Indian Resident Own a US LLC, Why Delaware, and Step-by-Step: Forming a Delaware LLC from India.
How to Incorporate a Company in the USA: Step-by-Step Guide
What Does Incorporation Actually Mean, Step 1: Choose Your Entity Type, and Step 2: Choose Your State.
How to Open a Stripe Account in India: What Indian Founders Need to Know
Two Different Stripe Products: India vs US, Option A: Stripe India Account, and Option B: Stripe US Account (via US.
How to Read a Balance Sheet: A Step-by-Step Guide for Small Business Owners
What each section tells you, and what to look for first.
How to Start a Business in the USA from India: Complete 2026 Guide
Is It Legal for Indian Residents to Start a US Business and 10 Steps to Start a US Business from India.
Implicit Cost vs Explicit Cost: Key Differences Explained
Worked examples, and why the owner's own time belongs in the sum.
Indian Founders Who Have Registered a US Company: What Comes Next
You Have Your Delaware Entity. Now What, Immediate Actions (First 30 Days), and Annual Compliance Calendar.
Is Xero Good For Construction Accounting?
What it handles, where it falls short, and when to move on.
Journal Entries in Accounting, What is it? How to Write it?
What a journal entry contains, the types, and exactly how to write one.
LIFO Inventory Method: How It Works and Who Should Use It
How LIFO Works, LIFO Example with Three Purchase Layers, and Tax Benefits of LIFO in Rising Prices.
LIFO vs FIFO: Key Differences in Inventory Management
What each does to profit, to stock value, and why switching is hard.
LLC License: Everything You Need to Know
Formation, registration and licensing are three different things.
LLC vs C Corporation: What's the Difference?
Tax, investment, and which conversion is the expensive direction.
LLC vs C-Corp: Which Entity Is Right for Your Startup?
Why Entity Choice Matters More Than Most Founders Realize and The Quick Answer: What Most Startups Should Do.
LLC vs Corporation: Key Differences
Ownership, control and tax, and which is harder to change later.
Legal Accounting: Accounting Practices and Compliance for Law Firms
Trust Accounting (IOLTA), Revenue Recognition for Law Firms, and Matter-Based Accounting.
Luca Pacioli: The Father of Accounting and His Lasting Impact
The 1494 book that gave business double-entry bookkeeping, and why the method it described is still the one in use.
What we write about
Eight topics we come back to
Pick a topic and the library above filters to it.
Bookkeeping
Clean books, reconciliations, chart of accounts and month-end close.
Accounting
Close process, financial statements, cash against accrual, and reporting that gets used.
Tax
Preparation, planning, entity choice, deductions, quarterly estimates and the IRS forms behind them.
CFO
Forecasting, cash flow, fundraising readiness and the executive roles founders confuse.
Payroll
Withholding, payroll taxes, W-2s and 1099s, and multi-state teams.
Metrics
The ratios and statements that tell you what is actually happening in the business.
Software
QuickBooks, Xero, NetSuite and the tools that feed them.
Business Finance
Entity formation, banking, budgeting, funding and getting the finances in order.
Would You Rather We Just Did It?
Reading about reconciliation is useful. Not having to do it is better.